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web projects & development.

websites and projects i've built or contributed to

case studies.

data-driven e-commerce growth & optimization

these case studies showcase measurable e-commerce growth achieved through strategic SEO implementation, platform optimization, and data-driven marketing. all projects were executed as part of Mad Monkey Media, providing comprehensive digital operations and growth consulting to multi-brand clients.

gegra construction & rental equipment

challenge: a B2B construction equipment retailer with minimal online presence needed to scale website traffic and establish organic search visibility to compete with established industry players.

714%Traffic Growth (6 months)
7.3K → 59KUsers (period-over-period)
6,100+Organic Search Sessions
~200×vs Same Months Prior Year

strategy & implementation:

  • technical SEO: google merchant center integration, bing webmaster tools setup, domain architecture optimization
  • infrastructure: cloudflare CDN configuration for performance and security
  • content optimization: product catalog restructuring with keyword-optimized titles and descriptions
  • platform: shopify with custom liquid templating

monthly visitors — current vs prior year

Jun 2025 – Jan 2026 (during my work) same months prior year

traffic source breakdown

result: transformed from near-zero organic visibility (single-digit monthly visitors) to a competitive online presence peaking at 32,958 visitors in a single month — roughly 200× the traffic recorded in the same months the prior year.

aura natural market

challenge: an organic supplements and grocery e-commerce store needed to improve search visibility, streamline product catalog management, and enhance user experience for health-conscious consumers navigating dietary restrictions.

29%Traffic Growth (period-over-period)
43K → 56KUsers (6 months)
2,000+Products Updated Monthly
~31%Avg Checkout Conversion

strategy & implementation:

  • product catalog management: managed 2,000+ monthly product updates including photography, SEO-optimized descriptions, pricing, and inventory sync
  • custom development: built metafield-based dietary tagging system (vegan, dairy-free, gluten-free) with custom liquid scripting for dynamic filtering
  • UX enhancement: created "shop by diet" homepage section and smart collections for improved product discovery
  • customer guidance: developed interactive quiz/recommendation tool for new supplement customers
  • SEO & content: established comprehensive SOPs for consistent, high-quality product content

monthly visitors — current vs prior year

Jun 2025 – Jan 2026 (during my work) same months prior year

checkout conversion rate — current vs prior year

Jun 2025 – Jan 2026 same months prior year

result: consistent month-over-month visitor growth with checkout conversion rates running 4–10 percentage points above the prior-year baseline, confirming that improved product discovery and UX directly translated into more purchases.

STF home & furniture

challenge: a local vancouver furniture retailer with stagnant instagram performance and limited advertising budget needed to drive targeted website traffic and prove ROI on paid advertising.

$0.10Cost Per Click (campaign peak)
58%Better than Industry Avg ($0.24)
16,920Total Link Clicks
1,047%Facebook Sessions vs Prior Year

strategy & implementation:

  • campaign design: meta (facebook) traffic campaign with $20/day budget (later reduced to $5)
  • creative strategy: leveraged vendor-supplied product imagery without additional creative budget
  • targeting: custom audience segmentation by interest, age group, and local geography
  • optimization: continuous A/B testing with top-performing creatives running longer
  • copywriting: AI-assisted ad copy for headlines, primary text, and descriptions

cost per click — my campaign vs industry benchmark

my campaign industry average

facebook sessions — campaign period vs prior year

Feb–Apr 2025 (campaign active) same period 2024 (before campaign)

weekly link clicks over campaign lifetime

result: achieved exceptional cost efficiency ($0.12 CPC, 49% below industry average during peak performance) and drove a 1,047% increase in facebook referral traffic (26,946 sessions vs. 2,347 same period prior year). campaign also contributed to instagram follower growth from ~1,500 to 2,000.

note: full case study available on behance.